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FitWit is an Atlanta company, created by Josh and Erin Guerrieri in 2005. At the time, both Josh and Erin were teaching and coaching in inner-city Atlanta Public Schools, and they saw the need for quality fitness and tutoring programs for the students they served. The combination of these two programs — personal fitness training (FIT) and academic tutoring (WIT) — proved to be an effective blend in addressing a traditionally underserved student population.